RAY NOIR KICKS OFF “GOTHSTAR” ERA WITH DESIGNER-OBSESSED BANGER “LABEL WHXRE”

If fashion is a religion, Ray Noir just wrote its most unhinged hymn.

Ray Noir Returns with “Label Whxre,” 2nd of April, the London-based queer alt-metal provocateur delivers a camp, couture-obsessed rave-metal banger that struts off the runway an

d straight into the pit. It’s loud. It’s filthy. And it’s dripping in designer.

Ray’s background working with Marc Jacobs and Vivienne Westwood feeds directly into the concept:

“It’s toxic, it’s ridiculous... but it’s also iconic. I’ve lived that world.”

The single also launches his upcoming EP “Gothstar” (Sept 17th), his most unapologetically queer project yet, featuring a collaboration with US gay goth artist Danny Blu.

“Label Whxre” isn’t subtle.

It’s iconic.

It’s ironic.

And it’s wearing Dior.